With technological advancement, the role of a vending machine has also evolved. Modern-day vending machines have promotional capabilities that can be leveraged for an effective marketing campaign.
The ability of a vending machine to convey promotional messages to a broad audience at selected locations with high footfalls has caught the attention of the marketing community.
Many marketers are seeing vending machines (at premium location) as an essential avenue to encourage consumers to buy a variety of items - right from electronics, holidays packages, and cosmetics to financial services.
Positioning customised vending machines at various marketing or social events ensure you can directly engage a large audience and promote your brand in addition to increasing your reach to a valuable audience.
Marketers can use an event vending machine as an immersive marketing tool since it is less disruptive, compared to its pop up counterparts. A customised event vending machine allows the consumers to have a first-hand experience of items.
The consumers can view and experience the product without any pressure of buying the products. It generates brand awareness by attracting and engaging more consumers, which results in greater profits.
Moreover, when you set up a promotional stall or hire sales staff for some event, it becomes expensive and time-consuming. However, placing a customised vending machine at a premium location enables you to position your brand in high-priority areas for just a fraction of the cost.
With a customised event vending machine, products are delivered consistently and in-line with your brand’s reputation. It also removes the risk and cost of hiring new or short-term staff.
Furthermore, the little space that a custom event vending machine takes up makes it possible to manage your resources ergonomically. As a brand, you can promote your flagship product or line of products in a specific area effectively.
A souvenir brand, for example, can position a vending machine that vends only souvenirs and other gift articles. This can be a handy approach for those who want to buy last minute souvenirs on their travels.
The days when vending machines were seen as just a supplier of snacks are gone!
In today’s world, event vending machines are surpassing the traditional retail experience, offering the marketers new, innovative and convenient tool to create strong brand awareness.
If you are looking for innovative, technologically-advanced vending machines for any promotional events, contact Smart Vending Machine today!